After a promotion from Content Specialist to Copywriter at Inspirato, I was given the opportunity to work on several cross-channel campaigns. Each offer involved a direct mail piece and landing page copy for our website, from which stemmed multiple emails, paid social copy, banners, and more. Collaborating with designers, our sales team, and other stakeholders throughout the company was key to each offer’s success.
CAMPAIGNS + DIRECT MAIL
THE ANNIVERSARY SALE
When
Q3 2022
Where
Inspirato
Why
To celebrate Inspirato’s 10-year anniversary, this campaign covered a waived enrollment fee offer for prospective club members and those wanting to add another product to their account, as well as a 10% off deal on vacations for current members.
What happened
The campaign met and exceeded its goal by 110%.
A DOUBLE-VACATION DEAL
When
Q2 2023
Where
Inspirato
Why
I was tasked with finding the verbiage for a complicated offer—two complimentary vacations with a two-year membership commitment, as well as a complimentary trip for signing up for a different product. Working alongside a designer, we created the concept of a direct mail piece that unfolded into two panels, asking prospective members to imagine where two more vacations could take them. We built the rest of the campaign and the deliverables around the excitement of extra, unexpected trips.
What happened
The campaign helped us sell more than 500 memberships.
